From cool to authentic: the Branding and Culture inside-out journey
Embrace a positioning that resonates deeply with your team and clients, step away from the superficial and activate a sense of uniqueness in your organisation.
Embrace a positioning that resonates deeply with your team and clients, step away from the superficial and activate a sense of uniqueness in your organisation.
What unique abilities do humans possess that technology cannot replicate, and should we focus on even more now? Are we focusing on developing those human-only abilities?
Is it fair to say now that Gen Z is purely transactional when it comes to their connection to work because they don’t buy fluffy narratives anymore?
How to overcome a crisis is a million-dollar question. But as answers also exist, we should focus on them and I'm ready to tell you about one that can be quite powerful.
We need to build organizations that are moving with the times to be future-proof.